We use cookies on this website for the following main purposes:

• Strictly Functional Cookies: for technical purposes essential for the operation of this website and / or your use of it, such as keeping track of your current shopping session and enabling you to proceed to checkout and pay for products;
• Measurement and Analytics Cookies: to collect statistical information about how visitors use this website, calculate views, analyse popular products by quantifying clicks. This is so we can improve the way this website works and measure the success of competitions and campaigns;
• Personalisation Cookies: to distinguish you from other users of this website, so we can personalise your shopping experience and allow us to improve your use of the website. These help ensure all that is displayed on our site is more relevant to your interests and so we can remember choices you make (such as your user name, language or the country you are in)
• Marketing Cookies: to ensure the marketing content that you receive on sites other than our own is relevant and reflects the interests you have shown when browsing on our site.
• Third party cookies: used by third parties to collect data when you are on our website and sometimes when you are on other websites. We do not receive their data. They can be used for any of the above reasons but are mainly used to help provide behavioural targeted advertising to you online. These also enable us to fulfil our contractual obligations to third parties, for example to pay a partner if you have made a purchase on this website by following a link from their website.

Most web browsers automatically accept cookies when they are dropped on your computer, mobile or other handheld device. You can adjust your browser settings so that it will refuse cookies. By accepting cookies when visiting our website, you consent to cookies being used in accordance with this Cookies Policy. You can change your mind at any time about your consent. If you do not consent to cookies, or have changed your mind about cookies, you must either disable cookies through your browser or refrain from using this website. Please go to ‘How To Manage Cookies’ section below for information on how to manage and disable cookies.

Strictly functional cookies

These cookies help make a website useable and are essential in helping you move around our site and use it’s features. Without these cookies you would not be able navigate our site and gain access to secure areas such as signing into your account.

• _cfduid, Cloudflare use to identify individual clients behind a shared IP address and apply security settings on a per-client basis. Necessary for supporting Cloudflare's security features.

Statistical cookies

These cookies help us to understand how users interact with our site and provide statistical analysis of our site. In order to keep our site easy to use, working properly and up-to-date, we use web analytics services to help us understand how people use our site. For example we see which areas are most popular, identify when errors occur and can test different features to see which works best.

• _ga, _gid, _gat, _utma, _utmz, Google Analytics, Collects data on where the user came from, what search engine was used , what link was clicked and what search term was used . Used by Google Analytics

Marketing cookies

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual. Without these cookies online adverts you encounter will be less relevant to you and your interests.

• AID, Google, Used to link your activity across devices if you’ve previously signed in to your Google Account on another device
• IDE, doubleclick (Google), Real time bidding advertising exchange

Third party cookies

Some cookies may be set by third parties when you visit this website. Generally, these third party cookies do not collect personal data from which the third party would be able to identify individual customers.

These third parties may be suppliers who partner with us to deliver our website, companies that participate with us in affiliate marketing programmes and other third parties who deliver products that enhance the user experience and consequently assist generating sales. Data from these cookies is collected directly by those third parties and not by us. These cookies are controlled by the third parties, who must ensure they comply with their legal obligations when using cookies and collecting your information, including by making their privacy policies available to you and allowing you to change your mind. Please check the third-party websites for more information about these cookies and how to manage them.

Third party partners that may set cookies on this website include:

• Chatlio, Used to provide live chat services. How they handle data can be viewed in their privacy policy https://chatlio.com/legal/privacy-policy/.
• Doubleclick, Double Click uses cookies to calculate payment for effective advertising based on clicks and conversions by tracking them. This is part of Google's conversion tag and more information on how the cookie operates and how you can manage these cookies is available at http://www.google.com/intl/en_GB/policies/technologies/ads/
• Google, To help Google partners manage their advertising and websites, Google offer many products, including AdSense, AdWords, Google Analytics, and a range of DoubleClick-branded services. When you visit a page that uses one of these products, either on one of Google’s sites or one of our partners’, various cookies can get used. Google may use cookies for a number of purposes, such as to stop you from seeing the same ad over and over again, to detect and stop click fraud, and to show ads that are likely to be more relevant (such as ads based on websites you have visited). Our analytics service provider’s privacy policy is available at http://www.google.com/policies/privacy/.

You can enable or disable cookies by changing your website browser settings to accept or reject cookies as required. How to do this will depend on the browser you use. We have provided further information below on how to check which browser you use and how to manage cookies. Please bear in mind that if cookies are not enabled on your computer, your activities will be restricted to browsing this website and you will not be able to add products to your shopping bag and buy them.

Checking which browser you use

If you are using a PC - go to 'Help' and select the 'About' option.

If you are using a Mac - click on the Apple menu within the browser and select the 'About' option.

Once you know which browser you are using, follow the instructions below to check if you have cookies enabled on your computer

Checking cookies

Microsoft Internet Explorer 6,7,8

• Go to 'Tools' at the top of your browser window. Select 'Internet options'. Click on the 'Privacy' tab
• Ensure that your Privacy level is set to Medium or below to enable cookies

Mozilla Firefox

• Go to 'Tools' and select Options
• Click the Privacy icon
• Click on Cookies and choose 'allow sites to set cookies'

Google Chrome

• Go to 'Tools' and select Options
• Click 'Under the Hood' and select the 'Content settings' button within the 'Privacy' section
• Choose 'Allow local data to be set'
• Macs

Safari on OSX

• Click 'Safari' and select 'Preferences'
• Click 'Security' then 'Accept cookies'

Mozilla and Netscape on OSX

• Click on 'Mozilla' or 'Netscape' and select 'Preferences'
• Find ‘Cookies’ under 'Privacy & Security'
• Select 'Enable cookies for the originating web site only'

Microsoft Internet Explorer on OSX

• Click 'Explorer' and select 'Preferences'
• Find 'Cookies' under ‘Receiving Files’
• Select 'Never Ask'

Opera

• Click 'Menu' and select 'Settings'
• Select 'Preferences' and then 'Advanced'
• Select 'Accept cookies'

If you are not happy with the way that we use cookies then you should delete Helm cookies having visited the site, or you should browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, "Private Browsing" in Firefox and Safari etc.)